Importance of Going Nationwide for Canada SEO
A majority of the professionals, SEO company and search marketers tend to work on the campaigns of local SEO. This means a majority of your resources and efforts are limited to a certain geographical locale or region. This kind of SEO stratagem is usually pretty straightforward. The Meta data of the important pages are optimized along with the geo-modifiers and ensure that content of the website reflects the cities that have been targeted.
However, at times, you have to work on large brands that are located in multiple places in the country. Nonetheless, with large brands, the SEO Canada becomes more complicated. This requires a national strategy which is largely different from the local strategies that you know that can be implemented by national level SEO Company. Here are some ways to implement a national SEO.
On-Page SEO Stratagem
When it comes to this, things can be a bit blurry. On the basis of the authoritative nature of the brand, you can progress with one of the two techniques mentioned below.
This shoes that your business has been functioning for several years and is a reputable brand. Even though it is not famous, people know about your existence and that you serve the customers in various cities. With this information, you can create a location specific page on the website. You can keep this in a drop down menu mentioned as a location. This is what you need for implementing an on-page perspective.
If you have recently opened a multi-location business and is not a popular brand, the search engines might face difficulty to find out if your business has multiple locations or not. This implies that you will have to make a separate geo-targeted landing page for each of the product and services that you offer.
Whichever you approach you employ, each of the contents of the website has to be geo-targeted and exclusive. This strategy will create multiple websites for different locations. However, it also ensures that the search engines make a complete connection between the location of your business and particular location that you have to target.
Off-Page SEO Stratagems
The off-page SEO is a bit straight forward and generally, deals with the less complicated issue of restructuring the previous website.
Make Separate BBB Listings
The BBB is a reputable website for search engines, as well as searchers. You need to make sure that each and every business has its listings on BBB. This offers an extra signal to the search engines so that every location has a different identity of its own. This is because your customers will leave location specific reviews on the website.
Individual Listing along with the Local Chamber of Commerce
This is just like the BBB listings. You need to make sure that the every location of your business if listed in the local Chamber of Commerce website. Most of the search engines gather information from the authoritative website. Thus, it is beneficial to be listed here.
If you follow the above SEO company techniques, you will be able to optimize your site for various locations.